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Friday, 12 October 2007 |
By Glen Hopkins
 Blogs enhance your reputation and attract traffic in ways other types of sites cannot. As an online marketer, you need to know why blogs are important to your business.
One, blogs build rapport with your audience. A blog is a social site people visit expecting to engage in conversation with the blogger. Other sites speak to or at readers, but bloggers speak with and for them.
So don't try to sound academic or corporate with your posts. Such matter-of-fact or emotionless writing separates you from your audience. It gives the impression that you are different from them, but you want to show you are just like them.
To show you are like them and help develop that important connection, write with passion. Be a real person with real feelings who enjoys engaging in conversation with likeminded people. This creates relationships and attracts people to you.
Two, blogs show your personality. With a blog, you have the opportunity to write the way you talk. If you're funny, be funny. If |
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Last Updated ( Friday, 12 October 2007 )
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Thursday, 11 October 2007 |
By Jo Han Mok
 Because there are so many blogs and web sites about blogs on the internet, it can be tough to distinguish your blogging web site from all of the others. Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.
If you can fill a unique need in a way that no other web site does, you'll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to begin.
Every great blogging web site starts with a great idea, and you can't build a successful site that will last without one. There are many great sites aimed at today's bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging web site stand out from |
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Last Updated ( Thursday, 11 October 2007 )
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